UK-based PPC agency
Pay-per-click campaigns that bring in enquiries and sales, run by a UK team.
We plan, build and manage paid search campaigns for businesses across the UK. Each campaign is shaped around your goals and budget, and our reports show you exactly where the money goes.
Tell us a little about your business and we’ll get back to you with a free, no-obligation quote.
Campaigns managed on
PPC stands for pay-per-click. It’s a type of online advertising where you only pay when someone clicks your ad. The best-known example is Google Ads, which places your ad at the top of the search results when people look for the products or services you offer.
Getting good results from PPC takes time. Someone has to choose the keywords, write the ads, set the bids and check the figures every week. Small mistakes add up quickly. Bidding on the wrong search terms, for example, can use up a month’s budget in a few days.
That’s the work we take on for you. We handle everything from the first keyword research to the monthly report, and we explain what we’ve done without the jargon.
We don’t sell fixed packages. We choose from the services below to suit your business and what you want to achieve.
We build new campaigns on Google Ads and Microsoft Advertising, or take over and improve the ones you already have. After launch, we check performance regularly and adjust bids, budgets and targeting, so more of your money goes on the searches that bring in customers.
We find the search terms your customers really use and weigh up what each one is likely to cost against how ready the person is to buy. We also add negative keywords, so you stop paying for clicks from people who want something else.
A good ad is clear and relevant, and it gives people a reason to click. We write ads that match what each person searched for, then test different headlines and calls to action. The versions that perform well stay and the weaker ones are replaced.
The click is only half the job. If the landing page is slow, confusing or doesn’t match the ad, most visitors will leave. We suggest practical changes to the layout, wording and forms that make it easier for people to get in touch or buy.
We set up tracking so you can see which ads and keywords lead to calls, enquiries and sales. It shows where your budget is working and where it’s being wasted, and every change we make is based on that data.
Most of our work is on Google Ads, as that’s where most UK searches happen. We also manage Microsoft Advertising, which shows your ads on Bing and its partner sites. Clicks there are often cheaper, so it can be a useful extra source of leads.
We can also run paid campaigns on Facebook, Instagram and YouTube if you want to reach people before they start searching. We’ll only suggest the platforms that suit your audience and budget, so your spend isn’t spread too thinly.
Our clients tend to mention the same few things when they explain why they stay with us.
For one business, success means more phone calls. For another, it’s online sales or quote requests. We agree on your goal first and build the campaign around it.
Your reports show what you’ve spent, what it has achieved and what we plan to do next. If something isn’t working, we’ll say so and explain how we intend to fix it.
We track click-through rates, conversion rates and cost per acquisition. These figures show us where to spend more and where to cut back. You can read more about how our team works on our about page.
There are two costs to plan for. Your ad spend is paid directly to Google or Microsoft, and our management fee is paid to us.
Our fee depends on the size of your campaigns, how many platforms we manage and how much ongoing work is involved. We offer tailored monthly packages and pay-as-you-go options, which helps smaller businesses get expert help without overstretching.
Your quote lists exactly what’s included, and there are no hidden fees. If you’re unsure how much to spend on ads, we’ll suggest a starting budget based on your goals and the competition in your market. Our blog also explains how to work out a Google Ads budget yourself.
We follow the same four steps whether you’re new to PPC or already running ads.
Tell us about your business, your goals and any ads you’re already running. We’ll come back with a clear proposal and price.
We research your keywords and competitors, set up conversion tracking, and build or restructure your campaigns.
Once your ads go live, we monitor them closely and keep refining your bids, keywords, ads and targeting.
We send regular reports and go through the results with you, so you always know how your campaigns are doing.
Ads can start showing as soon as they’re approved, so many businesses get their first clicks and enquiries within a few days. It usually takes a few weeks of data to fine-tune bids and keywords properly, and results tend to improve from there.
Yes. We can show your ads to people in chosen towns, cities, counties or postcodes. We can also target by age, interests, device and time of day, which is particularly useful for local businesses.
Yes. We’ll review your current account, keep what’s working and fix what isn’t. The problems we find most often are money spent on irrelevant searches and conversion tracking that isn’t set up properly.
That’s up to you. We’ll agree your goals at the start, send regular updates and ask for your input on offers and messaging. The day-to-day management is our job.
We look at the results that matter to your business, such as enquiries, sales and cost per acquisition. We also track click-through and conversion rates to see where a campaign can do better.
Tell us about your business and what you’d like to achieve, and we’ll send you a free, no-obligation PPC quote. If you’d rather talk first, contact our team.
Feedback from UK businesses we’ve helped with their PPC campaigns.
“Working with UK PPC Agency was a game-changer for our business. Their strategic approach to PPC campaigns significantly boosted our online visibility and brought in a steady stream of qualified leads. Highly recommend!”
“I've tried several PPC agencies in the past, but UK PPC Agency stands out for their exceptional service and results-driven approach. Their team goes above and beyond to understand our business goals and deliver campaigns that exceed expectations.”
“As a small business owner, I was hesitant to invest in PPC advertising, but UK PPC Agency made the process seamless and affordable. Their transparent pricing and expert guidance helped us achieve remarkable growth in a short period. Thank you!”
